Cover Girl has always been my favorite make-up. I really enjoy using products that are very affordable and easy and quick to apply. This make up is perfect for that quick morning rush. Just apply, blend, and go! Now I tend to have oily skin so I usually still apply powder and re-apply again later on in the day. Actually by the end of the day the make-up has usually managed to disappear quite a bit into my skin. So if you are like me and have extra oily skin you might need to "lightly" reapply once during the day or at least touch up with matching powder. I find that ivory is a bit too light for me but the next shade is a bit too dark. But I find that problem with other make up as well (even those who claim to change colors to blend in with your skin tone). So to remedy that I just either pick a powder that is a shade darker or pick a light powder and a darker base. Coverage is quite good so no need for a concealer.