This is my 5th flat iron purchase and my last.  The heat dial only needs to be turned up half-way to straighten my hair with one pass.  No touch-ups are needed.  It stays straight until my hair gets wet.  This iron leaves my hair perfectly shiny, straight and much healthier looking than any other product out there.  Heats in 30 seconds and cuts my hairstyling time in half.  It is worth every penny! I have natural curly, fine hair. I wanted an iron that could do everything from straighten and smooth to flip and curl the ends.  My hairstyles and tools have to be quick and simple, but pretty, too.  This is the iron for me! I can not think of one thing I would change or improve!

taratris

Fort Worth, TX

I was a little skeptic about this straightener at first, but after my first use, it already worked better than any other straightener I have ever used. It had a weird smell after the first use because it was new, but it's ceramic plates get hotter than my previous straightener. Mine is a pretty bright green and it has left a slight green stain on my carpet from letting it heat up on it, but that was just a poor choice on my part. It has a long cord that rotates when you need it to. It heats up really fast and has a maximum temperature of 410 degrees. It can also curl and and volume to your hair, as well as straighten it. I don't like my hair curly, but when I tried it, it worked very well. I highly recommend this straightener to anyone who has had trouble with other straighteners in the past. It was expensive, but well worth the money. It even straightened my mannequin's hair for cosemetology school.

MaggieSueMN

Montrose, MN