This Coppertone sunscreen has been used by myself and my family for many years. We are all light and often burn easily if we are out at the beach for the day. When applied carefully and re-applied after swimming, I have been protected from sunburns and get a gradual buildup of color to a nice golden tan. Scent One of things that I love best about Coppertone sunscreen, is the scent. So many other brands have strong, tropical fruit type scents, but Coppertone;s fragrance is light and pleasant. It reminds me of summers spent vacationing at the beach. Absorption Coppertone sunscreen absorbs relatively quickly, especially on dry skin. I re-apply it after swimming and wait until my skin is dry so that it will absorb right away. Longevity I find that if I am not going swimming than one application of Coppertone sunscreen will last me all day long. If I do swim, than I re-apply the sunscreen each and every time just to be safe. Effectiveness I never have any issues with burning when I use this product. Ease of Application I gave this an eight for ease of application merely because it is a lotion and not a spray. i prefer lotion over a spray but it is a bit more labor intensive and takes longer than using a spray.