a couple of weeks ago i won the Conair smooth & straighten hairbrush in a sweepstakes, and i LOVE it!!! i have very long hair so i am constantly needing to brush it and am very particular about my hairbrushes.I dont like hard plastic bristles as they hurt, yet the soft bristle brushes i use take forever to detangle my hair. The Conair is AMAZING!! although it has firm bristles in between the soft bristles, it does not hurt my scalp at all. It glides through my hair easily, and never tangles it up. since using it my hair has been much softer and shinier, and i have had people comment on how good it looks. i honesly expected it to be not a lot different than other brushes, after all its only a hair brush, but i was very wrong. the bristle structure is not much different, but somehow this brush manages to soften and shine my hair. i have also noticed alot less damage since using the Conair, and my hair is looking much healthier without split ends appearing so often.