I use my hairdryer daily, sometimes without the diffuser add-on, and sometimes with it. I didn't appreciate it much at first, because compared to my sister's hairdryer, it was less than average, power-wise. However, I have come to realize that it is just what I need. I have long hair, mid-back length, and I have found that using the Conair Ion shine 1875 hair dryer, I can get my hair dried straight in about 10 minutes. I think that's pretty good. I felt the name was a bit deceiving, however, in that it doesn't really make my hair shine, and "ionic" made it sound fancy or special. One problem I have found is that the back vent door thing comes open sometimes, and I have almost lost the vent filter about 4 times. Also, it is generally quiet enough, especially compared to other brands, but it seems to get this loud, high-pitched tone when it's turned on the low power setting. Overall, I think it's a good purchase for the price.