The Con Air Tourmaline Ceramic Styling System is such a great hair styling investment. This hair dryer really cuts down on the time it normally takes to dry my hair. By drying my hair quicker it saves my hair from heat damage. I would definitely recommend this hair dryer to my friends because it really does shorten the amount of time it takes to dry your hair which is healthier for your hair. Effectiveness Even though it takes less time this hair dryer still dries my hair effectively. Drying Time I am so glad I decided to invest in this Con Air Tourmaline Ceramic Styling System because it has significantly shortened my hair drying time. Settings/Features The settings allow me to control the temperature I want to dry my hair and on what pressure I want to use. Noise Level It is not as loud as some of the other hair dryers I have used before but it is still kind of loud. Durability This hair dryer is definitely durable because I have been using it for the past year and a half and it still works just as great as when I first bought it.