There is something about chicken broth that I find comforting and familiar. That is probably a common feeling for some of us. I truly enjoy the College Inn Brand Broth for quite a few reasons. I love the flavor of it. It isn't too salty, the way powdered bullion is. It also lacks nothing in flavoring. It isn't bland in taste. It has a very warming full bodied flavor to it. It is also about 10 calories a cup. A great little snack to tide you over between meals without maxing out on calories. I also enjoy cooking with it. I marinade my thanksgiving turkey in it for 24 hours in the chicken broth prior to cooking it. I never have a dry turkey when using College Inn Chicken Broth. It is very inexpensive as well. I tend to keep some on hand for the majority of the fall and winter months. Overall, there are many ways to use College Inn Broth and I enjoy using it on a regular basis. I feel confident in saying I will continue to use this product for a very long time.