The Colgate Sparkling White Cinnamint Toothpaste is really a unique and different toothpaste, especially when it comes to the flavor. The mint flavor is not too strong - there exists only a hint of mint. The cinnamon flavor is the part that really stands out with the Colgate Sparkling White Cinnamint Toothpaste. It is almost like chewing cinnamon gum. I do not like it very much, though, because the cinnamon burns my mouth a bit. I like the flavor, but I do not like the pain that is associated with it. I was only able to use it for a few days before I had to throw it away. The Colgate Sparkling White Cinnamint Toothpaste tends to have the flavor wear off more quickly than other toothpastes with strong mint tastes. It does appear to be fairly effective in maintaining and keeping teeth clean and cavity-free, and is a good toothpaste to use for regular dental and oral care.