Colgate is the leader when it comes to toothbrushes and this one is no exception. This is a great toothbrush with soft bristles that won't hurt you, but at the same time will do a great job of working hard to clean off plaque. This bristles are soft enough so that you can really brush along the gum line and not cause yourself any real pain. It also doesn't hurt to brush the insides of your cheeks. You won't suffer any damage or pain because of that. And the brush has a great handle that is easy to grip so that you can angle the brush so you can brush the roof of your mouth or if you want to give a really good cleaning to the back of your teeth. And this brush is built to last. It isn't one of those flimsy toothbrushes that you'll end up throwing away after only a month. It will last a good long time. You will get a great brushing every time with this brush because it was made by the experts at Colgate.