I know from experience that it is often difficult to figure out which toothbrush to buy when you are looking at all of the seemingly similar toothbrushes offered in a generic drugstore aisle. But all toothbrushes are not created equal. With that said, I actually really like Colgate's The Wave Toothbrush. Here's why. For starters, the toothbrush comes recommended by my dentist. Its sleek head, soft bristles, and ergonomic/comfy handle make brushing your teeth an efficient and pleasant experience. Its long and sleek head allow the soft bristles to get to the hard to reach areas in the back of your mouth easily (i.e., without discomfort). Its rubber handle is slightly larger than the head, which makes it easy to grip. And this line of toothbrushes also comes in a variety of attractive shades. For instance, mine is a lovely pinkish purple. (It is a color I have yet t have and that is impressive since I make it a point to get a different color/kind of toothbrush every time I replace one!) Try it, you'll love it.