Colgate has always been my brand when it comes to toothbrushes. The Colgate 360 has everything I was looking for in a toothbrush. It has cleaning bristles and a polishing cup that helps remove more plaque and stains. The tongue and cheek cleaner helps reduce bacteria. I can clean my entire mouth just using this toothbrush. It has finger grips on the front of the handle and the back of the handle to make it easier to keep a grip on it. I love that the handle angles down and I can reach further back in my mouth. I have the medium bristle brush and the bristles are not to rough on my gums at all. I would definitely recommend the Colgate 360 toothbrush.