I purchased the Colgate 360 Sonic Power Toothbrush on a routine for groceries. My husband needed a new toothbrush so I decided to get new ones for him, me, and our children. I thought it seemed more interesting than a standard toothbrush being all "360" and all. This along with the price convinced me it would be better than a regular toothbrush. It was fun to use and it cleaned my teeth, but exactly like a regular toothbrush and it was not worth the money. If you are willing to spend money on a toothbrush that's fun to use, but gets the exact amount of work done as a standard toothbrush, than go ahead and buy this. But for money savers like me this is not worth it. Performance/Cleaning It was satisfactory in cleaning, but it was exactly like a regular toothbrush and for a higher price so not worth it. Durability The product was durable and therefore we keep using it. But the price was definetly not worth it in terms of its ability to clean.