I have never liked diet soda it always tasted funny to me, but after finding out I had Type 2 Diabetes, if I wanted soda it had to be carbohydrate, sugar and calorie free. So I tried different brands and most of them were still awful, too salty to compensate for the lack of sweetner! But when I tried Cherry Coke Zero I thought I had gone to heaven! It actually tastes like regular Cherry Coke! There are no carbohydrates, no sugar and no calories, so it fits right into my criteria for beverages. I still try to limit my soda consumption but with a product like Cherry Coke Zero out there I know if I want one I won't have to go without and feel like I'm depriving myself of something I enjoy. It's an amazing product as far as I'm concerned and I hope they keep it on the market forever!