I love pictures. I take hundreds every month and document everything. With so many pictures, the best way I've found to display them is through digital photo frames, so a digital photo keychain is a fun compliment to that concept! I wasn't expecting much when I received this as a gift, so I was pleasantly surprised at the novelty of the item and how well it worked. The clarity of the pictures isn't the best and you have to remember that they are TINY, but overall, this is a fun way to have a constant reminder with you (or to show off) some of your fun memories. You just have to remember to be gentle with your keys if you are used to flinging them around like I am. Display Quality It is a tiny screen on an inexpensive product. Don't expect pristine clarity and quality. Remember those key chains you'd get that had your kid's school pictures on it but pretty tiny? That is about what you get with this keychain. PIctures are tiny but decent. Ease of Use It was fairly easy to plug into your computer to transfer images. Design It is a keychain, so I understand why the picture needs to be small, but I do think they could have designed it so the picture was slightly larger and easier to see.