I received a sample of this and when I tried it it was instant LOVE. I have blonde lashes and this just went on and made them look long and perfect in every way --whether I just use 2 coats for day time or 3 for that extra ---- it just goes on perfect and lasts all day. I wear glasses so I believe eye makeup is essential for any major appearance out of my house. My long list of every type of mascara from drugstore to high end has been such a long disappointing road -- however here I am. I have read reviews about the removal process -- it come off with warm water -- at first I was really upset about the removal process -- however if you do one eye at a time and apply the warm water and just pull (gently --not your lashes) the mascara off it is actually easy. I have stocked up on the dark brown and the black -- hope this stays on the market .forever!!!!!