This product is very strong and easy to apply. It is gentle and works very quickly. It is more cream-like than gel like stated in the title. It is a small tube; 1 ounce size but it is not expensive and can easily be found in any drug store or large department store. Effectiveness I prefer this product over others on the market because it is more effective. It is stronger than normal over-the-counter treatments. Ease of Application Very easy to apply to the skin. I just use the tip of my finger to rub a little on to clean and dry skin. I only use this for spot treatment and not for the whole face as it is very drying. Side Effects My only complaint about this cream is that it is very drying to the skin! I do not recommend using this if you already have dry skin. With this I make sure to put a very good moisturizer on after applying the cream to any blemishes. Immediacy I have seen some blemishes gone the next day. More stubborn ones do take longer.