Clairol Shimmer Lights Conditioner is part of a duo of shampoo/conditioner that I use to brighten my gray hair and tone down the not-so-pretty beige spots in front (which developed from my hair being exposed to my cigarette smoke.) After I wash my hair I apply the conditioner thickly around the front (where the discolored areas lie) and more lightly through the rest of my waist-length hair. As I do with the shampoo as well, I wait for several minutes before rinsing. My hairdresser said that gives the purple color in the product time to settle in a bit. The conditioner works well in helping to brighten the gray and it really does help tone down the unfortunate beige color around my face. It doesn't turn my hair "purple" - the purple color blends with the gray and gives my hair a more even tone throughout. It's also a good moisturizing conditioner for my very dry, curly, and tangly hair. Once dry my hair does look brighter and is less prone to develop "the frizzies". You might want to ask your hairdresser if you should use it every day. I don't know if daily use of a purple conditioner could make the hair temporarily a little too vivid; however I do choose to alternate it with regular conditioners. Effectiveness It conditions well and helps keep gray hair looking shiny and bright. It really does help to even out the tone of hair that has a variety of shades in it. Scent The scent isn't easy to identify. It's not distinctive and the product smells much like many other haircare products. It's a pleasant scent but nothing special. The product only comes in one scent, unlike many of the Clairol brands.