Though this wasn't my first choice when I went to the store to buy hair dye, I am glad I gave it a try. It did a great job of brightening up my hair and making it look so healthy! It also ended up feeling a lot softer than I expected, which was a great added bonus since some home hair dyes make my hair feel unhealthy and processed. I loved how it made my hair look and it lasted for a decent amount of time, all for a pretty good price. I would recommend it for home touch-ups and for basic dye jobs. Effectiveness I thought this did a great job of a basic dye job on my hair. It wasn't quite salon quality, but it was so simple to do by myself and it made my hair look really beautiful. I was so happy with the results! Ease of Application This was very easy to apply by myself. It was a little tricky in some places and I did end up with some on my skin, but the discoloration faded fairly quickly. You may want to ask for help if you're new to dying your own hair!