This is, hands down, one of my favorite shampoos on the market. It is effective, it smells wonderful, and it is very reasonably priced. It leaves my hair clean, hydrated and really adds bounce and volume. Effectiveness My hair is very thick and has slight natural waves. This shampoo accentuates my natural texture and leaves my hair shiny, bouncy and full of life. My hair has a tendency to look heavy and boring and this shampoo definitely combats that and helps me look my best without the use of additional products. I don't find it to be drying at all. On the contrary, this shampoo and its matching conditioner always leave my hair well hydrated. My hair feels healthier when I use this shampoo regularly. Scent The scent is floral but not overpoweringly feminine or cloyingly sweet. It has a nice amount of depth and complexity and just a hint of spice. It's very well-balanced! This shampoo smells wonderful and leaves my hair smelling fantastic all day.