When it comes to camera's I appreciate the high end, but don't think that makes me a snob! Ooooh no! I do realize that there is a time and a place for the cheaper option (and I do realize this isn't THAT cheap but it's cheaper than saaaay... a Canon XS!) Anyways, when you want to have something that's portable, compact and snap n' go then this is a great option. I didn't think much of it at first but watching it in the hands of young and old alike I had to change my opinion very quickly. Not only is it easy to operate (literally point and shoot) it also takes amazing photos. Granted, it's shines the best it solid lighting, but it can hold it's own in almost any situation. Besides this it also has the ability to satisfy some (not all) of the more complicated photographers demands. Including a whole ream of special effects and semi-tinkering with settings. Honestly I wouldn't expect what this camera has to offer by just looking at it, but it is a pleasant surprise and I would recommended it to anyone who's looking for a camera to take down... oh I dunno... like a water slide or something. hah!