This lens has been around quite a while. I think people have just gotten fatigued about it and don't accept that it is an exceptional lens for the money. It isn't as good as primes, and it doesn't take in as much light as an 85mm f/1.2L, but as a zoom lens, it is an excellent lens. I've owned two and both were excellent. I will say that past 70mm it does get a touch soft, but you work with the limitations of the lens. There are zooms available from canon that are twice as much and only 5% better... honestly that doesn't seem like a sufficient trade off. Get this lens... love it and you will be happy with the results.