My cats love this stuff...even my picky one. I like the fact that it has no grains, I have a cat that is allergic to the so we had to redo what we feed the cats. This is a great food and not to expensive that it breaks the bank for a natural food. I mix this with taste of the wild so they don't get bored with just one food. All of the cats fur has become much softer. I have an older very fat cat with skin issues...once she started eating this mix she moves around more, plays with the other cats, and her fur finally grew back. The one with the grain allergies has has no issues what so ever and we do not have huge vet bills every month.