I hate when I have to brew an entire cup of coffee just to get one cup of coffee but when I bought this, the annoying problem was fixed. This coffee maker allows me to get a cup of coffee whenever I want and it's so Brew Performance This coffee maker has a lot of options for choosing what kind of brew you prefer and my friends always tell me that this coffee maker makes just the right balance when it's supposed to. Ease of Cleaning It's super easy to clean and it's really easy to pull apart. Ease of Use Even my 7-year-old child can figure out how to work it (not that I would ever allow her to drink any but sometimes she helps me set it up when I don't have the time). Also, I store extra cup in the backspace and I love that because it doesn't take up space in my fridge now. Design It's so classy and professional (it's looks great in my kitchen and it brings a touch of color when it's against my granite counter). It's great for me because I'm obsessed with kitchen appliances so I barely have any space for coffee makers and this coffee maker is especially made for fitting into small spaces. Durability I bought mine in 2009 so I've had it for about 5 years and I haven't had any problems with it so far. It's pretty sturdy and it doesn't have any big problems that I worry about.