After having my son four years ago, I have found it hard to get rid of the stretch marks and loose skin on my belly from being pregnant so I decided to try Burt's Bees Mama Bee belly butter because I have had good experiences with some of Burt's Bees other products. I really like the scent of this product, it has a pleasant scent that is not very strong which is good for new mothers because most of the time your new baby will be very close to your belly even after giving birth! My son has always had bad allergies since birth and this scent doesn't set off his allergies when I use it. I also like how this product is all natural and doesn't contain a lot of harsh chemicals since new mothers have so much contact with their newborns, you wouldn't want to use anything on yourself that you would not use on your baby so the all natural element of this product is great. Although this belly butter is great for moisturizing my skin and has so many qualities that I do like I wish it had worked in regard in reducing the look of my stretch marks. This cream did not fade or better my stretch marks at all. I definitely would just market this cream as a general moisturizer for new mothers.