Even though this product is advertised as a day cream, I found it a little heavy, so I use it as a night cream and I am really, really happy with it. Even if you use just a little (I dab it on) it's quite effective. I especially like to use it around my eyes (crows feet) and my lips where I have more fine lines. But I also use it as an all over facial cream or moisturizer. It's creamy, and I like the color (which doesn't show on your skin; it blends in fine). You can really see the carrot in it! Effectiveness I'm finding, now that I'm trying to switch to more natural products and buying from less commercial companies, that this product, while simple and with simple ingredients, really works well. I'm happily surprised. I have really noticed a difference with little fine lines on my face that are getting less and less noticeable. Ease of Application Couldn't be any easier! Just open the jar and dab it where you want and then rub it in. The jar shapes makes it very easy to get to the very last drop in the container. I like that, so I know absolutely none goes to waste. Scent I really like the slight carrot aroma you get whenever I open the jar.