I purchased this Braun Multiquick MR300 about a month ago because the KitchenAid that I had had for maybe 10 years broke. The only reason I ventured from the KitchenAid Immersion Blender is because they were out of stock at the time and I had a coupon, I say this because I loved my KitchenAid. Unfortunately, the Braun Multiquick MR300 does not compare to other brands. I find the Braun blender much more difficult to clean. I also feel, because it is plastic that it is not as sturdy and long lasting other brands. The overall power of this was also okay; I found that it took longer to blend with this than a traditional blender or even other immersion blenders. With all this being said, because the price point is comparable to other brands, I would recommend choosing something else as this just doesn't perform as well as other options on the market.