I bought many different diaper rash creams for my baby girl. Luckily she rarely ever had any diaper rashes, but when she did get it I literally had to experiment the brands to see what worked on my baby girl's sensitive skin. She has super sensitive skin like my boyfriend & I so it's hard to find something that works that won't end up backfiring on us and end up having allergic reactions. After trying many diaper rash creams natural and regular even though we prefer natural, but when you experimented and is desperate for one to improve instead of making it worse you will try what you can as long as its not known to be dangerous or illegal of course. So when my boyfriend randomly found this one I was super happy knowing it was natural and after trying it we noticed there was improvement on the diaper rash so that was wonderful. Normally my baby girl is a brave and doesn't cry from shots or anything really she was in pain and it was red and some diaper rash creams gave her bad reactions so when we noticed it improved due to this diaper rash cream it was amazing. Especially seeing your little one go through pain its heartbreaking. So I definitely recommend this diaper rash cream to anyone looking for an effective and great product. Performance Worked wonders on my baby girl's diaper rash.