BB creams are fairly new to american cosmetic companies and american women. I have tried a number of BB creams which have ranged from mask like to more orange than a pumpkin. The Boscia is supposed to be self adjusting for skin tone, but that wasn't apparent to me. When my skin is more pale in the winter, the formula was a better fit, but in the summer it was far too light which required mixing with another cream which begs the question why bother with the BB cream at all? I didn't notice any improvement in my skin and found myself using more makeup to fix the BB coloring. I prefer a tinted moisturizer to this product as well as a particular lightweight compact powder foundation which really gives me confidence that my skin looks good. I did not break out from the product nor did I find that it made my skin oily. SPF 27 is a strange number, but most of my cosmetics with SPF are 25 or lower so this is acceptable for a cosmetic product. No matter what the claims are, if the product isn't delivering the results it promises and I desire I don't want to use it. New isn't always better.