I have only just recently started seeing the brand name of bosch come up. Mostly at lowes, where I happened to buy this dishwasher. We took a chance, along with a recommendation from the store associate and bought it. We got stainless steel to match the other appliances and give a clean, streamlined look. It was available in other finishes though, so if you would prefer white or black they have that too. Noise Level Super quiet, even when running. I was pleased as our last dishwasher was so loud that I would run it after everyone else left in the morning for work and school. I don't have to wait to have clean dishes anymore! This is quiet enough to run that we can run it anytime without it disturbing anyone. Cleaning Time It has a pretty good cleaning time. It seems about standard and not so fast that you know nothing is clean and not so slow that you are opening it mid-cycle to pull out the dish you need. I would say that I am pretty happy with the clean time. Loading Flexibility One thing that I tend to be is a little OCD about how I stack my dishes, whether they are in the cabinet, dish drainboard or dishwasher. I stack them the same way, as efficient as can be, every time. But, you know, some days you have a really light load and some days you have a really big load and need to get creative with your stacking to accommodate the whole load. This dishwasher lets you do that. Performance Works great! No food stuck on the dishes, the glasses are not full of spots. For taking a chance on an unknown brand we did really well. I am really happy with this dishwasher and I highly recommend it to anyone looking to purchase a new one. Design It's beautiful and matches our other appliances. What more can you ask for? The design is perfect. Durability Again, I have not had this for long enough to determine how durable it is. It seems to be working great so far and I hope that it continues to work just as well for many years to come.