I've heard about Blue Buffalo before and have tried it a couple times in the past. After not using it for awhile and testing out several other kinds of dog food I have found myself almost running back to Blue Buffalo. This Variety ie the Life Protection is the type that I am currently feeding the dogs. I love that the food is actually made of things that I can both pronounce and know what they are. That makes me feel better about purchasing it and feeding it to the four legged family members. And yes I am one of those dog noms. I've compared Blue Buffalo with other brands and hands down BB wins every time. The quality of ingredients is good, as I said no fake fillers or scienfically created crud. The brand itself is awesome company and I love that they stand behind the products they produce so much. I can't speak for taste personally, because well I've never tasted it, but the dogs seem to like it more than other foods that they have been offered in the past. They will actually eat it with out a gravy or something mixed with it, which speaks volumes. It is a little spendy but I personally feel like if you give your dog's better quality food that they will have a better quality life. That's why I purchase this food for my dogs.