Love it! Use it everyday, and it blends deliciously! So much less work than my old blender, and I don't get those stringy flakey clumps on my smoothies anymore. For someone who hates vegetables and can only stomach chugging them in a smoothie this is a must. But, not only does it do smoothies, but the motor is so powerful that it can cook soups and heat up drinks (smoothies heating up isn't a problem). The blender came with a recipe book that is now one of my favorites mainly because the recipes work, are delicious, and are easy ( I hate cooking unfortunately) Ease of Cleaning Just fill it with water and soap and the blender does the cleaning! Once it has blended the gunk of itself, and easy rinse under hot water has it shiny and ready to go. Like any machine, if the base isn't cleaned regularly it begins to have buildup, but this hasn't been a problem for me. Design Streamlined, and definitely user friendly with a basic interface that gives easy use to kids. Durability It comes with a lifetime warranty, so though we had a defective model at first it was replaced swiftly for no cost.