I have always been a huge rice eater because growing up it was cheap and afforable. I would think eating it so much would discourage my love for it but it hasn't and I've passed this love for rice down to my girls. I ran across this product while shopping and thought wow, this is specifically meant for cooking rice so I bought the Black & Decker Rice Cooker. The first time I used it I followed the directions from the manual and used the measuring cup that come in the box and my first experience the rice come out dry and almost burnt. So the next time I used this cooker I added more water than recommended and my rice come out perfect. This product is so easy to use, press a button and it turns off when it's done. We eat rice quite often and each and every time I use this rice cooker my rice comes out tastey! No longer will I use the microwave stuff! Performance This cooker cooks evenly and quick. As long as I add enough water the rice never burns. Ease of Cleaning Most of the time it is easy to clean as long as I clean it right after I use it. If I let it sit the rice sticks to the side and makes it harder to clean. Ease of Use Add rice and water then press a button and that's it!