I bought one of these for my office at work. I work in a student support office and the old coffee maker that they had was just pitiful. I got one of these on sale at Black Friday and everyone loves it. My only downfall is that I can't get anyone to keep it clean. I love the giant 10 cup coffee holder. There are four of us that work in the office and a ten cup pot is great because it's enough for all of us to have a cup of coffee and a second cup if we want. It's more of a sharable size than the old coffee pot that the office had that was just a two cup brewer. It's a really simple machine to use. You simply put a filter in and pour in your desired amount of coffee. This can be challenging sometimes because some of us like a strong brew and others like a weaker brew. After you put the coffee in, you pour water into the back of the machine. Afterwards, you turn it on and it goes to work. You can use cool water or even cold water but I always go ahead and use warm water in the back even though the machine heats the water up more to brew the coffee. It isn't fancy but it's efficient and great for our budget conscious office. I didn't even have to fight the droves of people too hard to get this at a great Black Friday price. Brew Performance I like less water and more coffee flavor and this brews out a bit weak if you follow directions. I seem to have this issue with a lot of machines but it's easily remedied with less water or more grounds. Ease of Cleaning It's very easy to clean the machine. I don't like that the back doesn't come off because sometimes it would be nice to be able clean the water holding unit in the wash instead of with a damp cloth. Ease of Use It's very simple to use but you have to be careful with the filter because sometimes it crinkles up and ground get in the brew. You can also use this pot to make tea. Design I wish I could clean the water tank on this but it's designed like most standard, older pots and machines. I like the design. It works out nice and it has a heavy, sturdy glass pot with it. Durability I've dropped the glass pot several times and it's held up every time. We've had our brewer for almost a year and it's doing great. We use it daily Monday thru Saturday, several brews a day with no issues.