Biolage is such a fresh smelling and cleaning shampoo. I am so glad I started using it. Adds so much body to my hair. It also lets me wait a day to shampoo again, which is not typical with my hair. I love the volume and the scent. So fresh and soft. I would recommend this shampoo to everybody. I have only been using it for about 1 month now, but I don't believe I will be going back to my previous shampoo any time soon. I also use the conditioner which is just as fantastic as the shampoo. My recommendation is that everyone should use this shampoo and conditioner if they want fresh smelling hair with great body. Effectiveness Great volume. Leaves my hair so soft and controllable. It feels so clean. There is no heavy feeling or greasy feeling when I am done shampooing. It actually feels better than other shampoo I have tried. Scent Such a clean scent. Does not overpower any other scent I like to wear. Makes me feel fresh when I am done showering.