Love this one the best out of all the Bioinfusion shampoos. There was a huge sale on these shampoos a little while ago and I snapped them up. These shampoos, especially the ultra hydrating one, are great for everyday use, don't have any negative side-effects (like making your hair limp or oily), and are generally great for any kind of hair length and condition. Effectiveness Really does an exceptional job hydrating the hair. This shampoo really saved my hair at a time when I had just blitzed it out with processing. Within a short amount of time, it got my hair back to a point of super healthiness. Scent Excellent scent: clean, refreshing, and soothing at the same time. Love it!