I have super thick hair that is almost impossible to do anything with. It doesn't matter how many layers I get cut into it,I could never find a product that met all my standards while giving me the big hair I desired so badly. One time, a stylist used this bigsexy stuff and I was amazed at the volume I had! She explained to me that my issue was that all other products are just to heavy and my hair can't hold it on top of being so thick. This stuff is light weight and does the job. I just give my hair a little tease and one little spray of this and I have big,voluminous hair that stays all day. It smells pretty good too and it's not too strong which is a plus. Downfall is that this stuff is pretty expensive and bottles are kind of skinny. But it does last all day an there's no need to use a lot of this product or reapply throughout the day. That makes it last longer so I'm not buying a can too often.