I really like BWC products, especially their shampoos and conditioners. I try to use organic and natural products as much as possible. Their products have a seal that says that they are made with certified organic ingredients and I like that fact. I also like the fact that their Aromotherapy Shampoo Volume Plus smells like flowers and herbs and not a manufactured perfume. I hate those smelly, overly-perfumed shampoos that have a smell that lingers for too long. BWC's shampoo has a nice, pleasant scent. Some people may find their shampoo to be expensive but I think it's worth it for the excellent results you get. I hope that everyone is recycling their shampoo bottles and other items too!