I love to wear B&BW products because they are so fragrant. I purchased the small, 2 oz. size of this lotion to test it out, and really love the smell. But, like most of their lotions I don't think this one creates a lot of softness or moisture. This lotion blends strawberries, gardenia petals, white amber and jasmine together, leaving a very subtle, fruity and fragrant smell on the skin. Another complaint -the scent isn't that long lasting, and that is something rare for me to say about a BBW product. The lotion absorbs easily into the skin and though it did not leave me feeling greasy, it did feel like something was on my skin. Overall it is a great smell but it doesn't add up to some of the other amazing lotions they have put out in the past. Scent Fruity smell yet very subtle Absorption Dries quickly into the skin Effectiveness If you're looking for great smell you can use this with great results. But it is not to soften the skin, at least not my dry skin!