This product is a must have if you want to have your hands back after having a baby. Safety I put my baby in the bjorn from the moment he was born, my baby was 10lbs at birth, bjorn minimum weight is 8lbs. I love that i feel secure having my baby in it, all the parts snap securely in place without making my baby uncomfortable. Baby's Comfort My baby is sound asleep the entire time he is in the Bjorn, so comfortable that not even a wet diaper wakes him up (i talk for experience) Parents' Comfort The back support is great with this Bjorn much better than the original, taking in consideration i had a big baby from birth i never once felt tired carrying him around with the BJorn Ease of Use The design can be a little intimidating at first, but once you read the instructions and get the hang of it, there is no big issue. I strongly suggest to look at the instructions so you know exactly how to securely carry your baby. Durability I like the materials this product is made of, i think is made to last and to take the abuse, so far mine looks just like new.