I bought some of this ageless moisturizer as an experiment a few years ago and haven't regretted the purchase at all. I have since bought three more jars. I have very fair skin, so for me it is an absolute must that my morning moisturizer has an SPF in it. This specific moisturizer has SPF 15, which is perfect when combined with the SPF in my foundation as well. Between the two of them on my face, I never have to wear sunscreen. It is nice knowing that I have sun coverage just by putting on moisturizer! I also love how smooth these moisturizers are. I just take a shower, apply my moisturizer, and then put on the rest of my makeup. I have dry skin, and this routine seems to work perfectly for my skin. I have had other moisturizers that I've had to wait to apply after taking a shower because they weren't as absorbent, but this one works just fine like that. The pm moisturizer also works great when I apply it directly after washing my face before bed. It isn't slimy like other moisturizers, so it is very comfortable to sleep in.