Love this loose powder foundation. The price is so much better than the same thing from a competitor. Also, the amount in the container goes a long way and so it lasts a long time. Which is awesome for me. I like using a loose powder because it allows you to apply just a little and build upon that. I also like the shades that are available because I have really fair skin and I usually have a problem finding a foundation shade that works for me. The only problem for me with a loose powder foundation is that if my skin is a little dry then after I apply the foundation the area looks bad. I however apply a lot of moisturizer to the dryer areas. This usually happens in the winter months when the weather and conditions are harder on my skin. I also like the packaging. It has a safety in there that no more can dispense when the lid is open so it is impossible to accidently empty all the powder out. This is nice especially when my three year old gets a hold of it and decides to shake it like crazy.