My Avon representative gave me a sample of this. I have very long, fine hair and usually require a lot of conditioner to be able to brush through my hair. I had tried many 2-in-1's when I was in the military and needed to save as much time as possible when showering at the gym or after swimming. They worked pretty well as long as my hair was not past my shoulders. If it's any longer I need that separate conditioner. Avon's Techniques 2-in-1 Healthy Shine Shampoo & Conditioner surprised me. Although I still feel like I need a separate conditioner the majority of the time, I was able to use this and be able to get through my hair with a brush. It is definitely better than a lot of 2-in-1 products I have tried. Effectiveness I think this worked very well. My hair was shiny and bouncy. It looked very healthy. I will be buying some of this and combining it with an Avon conditioner because I really like the results. My hair looked so good. Scent I think this smells so good. It smells so fresh and clean. The scent stays with me all day.