I have very sensitive skin and always have problems using products for my skin. I have tried several avon products before and like them so I decided to start using their cosmetics. I bought this foundation to try it out and was amazed how it worked. I'm still fairly young so I wasn't really looking to reduce wrinkles but if I could prevent them it would be much better. I like that it has a little pump instead of having to turn the bottle over to put some foundation in my hands only have put a lot more then desired. That would be a waste of time. Every time I used to wear foundation I had to put a cream with spf 15 to help with sunscreen and to moisturize my skin but now that I use this foundation it has both functions. i don't have to worry about the the spf 15 because it is integrated in the foundation. I stopped using the moisturizer because this foundation stays on all day long. When I wear the foundation I do not feel it on at all, it blends very good with my skin. At the end of the day I do not have problem taking off the foundation with wipes. It leaves my skin soft and I don't break out which is a major plus. The price is in the high side but it is well worth it.