Let me start by saying I have very sensitive and skin that easily gets irritated and overly dry from most facial cleansers. I have tried the "Extra Gentle" products from other companys but they still leave my face dry and because it is overly dry, red, and irritated. Aveeno Ultra Calming Moisturizing Cream Cleanser is the only product I have found that doesn't strip my face of it's moisture even though it gives me a fresh, oil-free cleansing. Other products, even very natual, organic, and expensive products often felt oily on my skin and seemed to to make me break out, but with Aveeno Ultra Calming Moisturizing Cream Cleanser I don't feel that I am putting something overyly heavy and kind of greasy on my skin. I only use a little bit but it is still light feeling. The only thing that I would improve about this product is if it came in a pump bottle so it would be easier to use and leave in the shower. But I am still very happy with it and will continue to use it. I love it!