I've always been a big fan of Aveeno. Aveeno Positively Ageless Sunblock Lotion with SPF 70 for Face did not let me down. I am currently doing laser hair removal on my face and was told that I had to keep from getting a tan - that's in the South, in the summer. I normally used a lotion with SPF 30 but I had to find something stronger. I also have very sensitive skin and can't have fragrances, perfumes or dyes. Aveeno Positively Ageless Sunblock Lotion with SPF 70 for Face works perfectly. It goes on easily and doesn't take much to use so the bottled does last a long time. Most days I only apply once and the coverage still works. If I am out at the beach I will use about once every hour and can really tell that it is working. My face is so much whiter than the rest of my body -lol. For that reason, once the laser hair treatments are over, I will switch to a lower SPF. BUT I will look for one by Aveeno Positively Ageless. It really works and my skin feels great!