I really like using this lotion, it feels great on my skin. I'm not sure I have noticed much firming happening, but it is still great so far. A little goes a long way, so you shouldn't need too much to cover the areas you put the lotion. Scent Smells pretty good. It's a plain lotion smell. Nothing too strong and overwhelming for my skin. Too many perfumes can cause irritation, and this one is just fine for me. So I'd say its fine if you have a sensitive skin as well as normal skin. Absorption My skin seems to soak up the lotion. It helps keep it moisturizer throughout the day. I have a tendency to get dry skin and this helps out with that. It keels very good on my skin and isn't too watery. It's a nice thickness to the lotion which helps my skin absorb it easier. Effectiveness Seems to be working fine so far, not much firming happening, but so far it's good. I can notice a bit of tightening which leads to believe it might possibly work in the long run if I continue to use it.