Shampoo manufacturers have their hands full. No matter how popular a specific brand/style might be, they still have to develop new products- products that are better than those presently available or that have unique qualities that set them apart from the competition. One common trend is to create shampoos with exotic ingredients and one good example is **Aveeno Nourish and Volumize Shampoo**, a Johnson & Johnson product. **Shampoo Commentary:** Aveeno Nourish and Volumize Shampoo is a thick shampoo containing special ingredients intended to strengthen hair and add body. This shampoo is made with wheat and blue lotus flowers- two ingredients that add extra nourishment to hair. Because of these qualities, this product is meant for those with fine, thin, or limp hair that could use a lift every now and then. As I said above, shampoos with unusual ingredients are becoming more and more common every day as manufacturers look for new ways to make shampoo that will appeal to a different audience. I have sampled sveeral of them and what I have found is that with some, the exotic ingredients are really no better than standard shampoo. But with others, the special ingredients do make a difference and Aveeno Nourish and Volumize Shampoo is one of them. With this shampoo, hair really does appear fuller and individual strands of hair seem stronger and less likely to break off easily. As I said, Aveeno Nourish and Volumize Shampoo offers two items not normally found in shampoo: wheat complex and blue lotus flower. These are the ingredients that are intended to strengthen the hair by fortifying the hair shaft with protein, making it stronger and less likely to break. This certainly sounds appealing and it will likely attract the interest of those with fine and/or thinning hair. I was skeptical when I first heard this claim, but I was willing to try the shampoo and then put the product to the test. And my results have been positive. My hair tends to break off easily- a simple action like running my fingers through my hair, similar to what you would do with a comb, will often result in multiple strands of hair breaking free. After using Aveeno Nourish and Volumize Shampoo for a couple of days and then performing the same action, I find that I don't have this problem anymore. There might be one or two loose strands, but that is it. As for cleaning ability, Aveeno Nourish and Volumize Shampoo does a very good job. It cleans nicely and rinses away very quickly. It also offers a fresh, soapy scent that is gender neutral so that most anyone can use it. My hair is short, so there is no need to wash it a second time. A single washing is all it takes to get the hair clean. Looking for something wrong with Aveeno Nourish and Volumize Shampoo, I can find two things, and they are related to each other: The amount of product in each bottle and the price per ounce. There isn't as much shampoo in this tall, narrow bottle as there is in the containers of other shampoo products, but the cost is greater than that of most other shampoos. This means that the price per ounce is significantly higher with Aveeno Nourish and Volumize Shampoo. The manufacturer likely knew the product's sales would decline if the bottle was larger (the standard size Aveeno shampoo bottle is only 10.5 ounces) because the price would be psychologically out of reach and beyond most budgets. So, they decided to package it in a smaller bottle, which means it will not last very long. **Bottom- Line Viewpoint:** Aveeno Nourish and Volumize Shampoo is a very good product that does, indeed, strengthen the hair as it promises and offers a nice level of clean. I wish the bottle was a little larger and the price a little lower, but this is still a very good hair care product with plenty of positive qualities. It makes a good choice for those whose hair is flat, limp, and could use a little strengthening. Effectiveness This shampoo nourishes the hair and scalp and cleans well Scent Very nice scent with this product

Bryan-Carey

Houston, TX

I normally use Organix Shampoo and Conditioner. I know it's sort of expensive so I do have to make adjustments sometimes and one of those adjustments was to Johnson & Johnson Aveeno Nourish + Volumize Shampoo 10.5 oz. I picked it up at Target because I like the Aveeno products and they didn't have the shampoo I normally use. What do I like about Johnson & Johnson Aveeno Nourish + Volumize Shampoo 10.5 oz? - makes hair healthy - good, quality ingredients - scent - moisturizing What don't I like about Johnson & Johnson Aveeno Nourish + Volumize Shampoo 10.5 oz? - It pours too fast out of the bottle - I have to wash my hair everyday when I use it - It ends up making my hair flat. But that's just my hair. It actually works wonderfully on my daughter's. My main complaint is that I don't have as much volume as I normally would have and that I have to wash my hair everyday when I use it. I did like that using Johnson & Johnson Aveeno Nourish + Volumize Shampoo 10.5 oz took care of my scalp being dry (after using something else on vacation) but there are just better shampoo's out there for me. I'll keep using it on my daughters. Effectiveness It wasn't as effective on my hair as it was on my daughter's but that's okay, with three of them I'm happy to find something that works. Scent Very nice, pleasing scent even after you rinse and blow dry.

LisaCarey

Houston, TX

Another sample I received was Aveeno Nourish + Volumize Shampoo, and also the Nourish + Volumize Conditioner. The Aveeno Nourish + Volumize Shampoo comes in a 0.3 ounce (9 ml.) sachet.  It has the same beige color as the 10.5 ounce bottle. At the time I used it I had just come back from the beach, and my hair had dried out, and had sun damage. I ripped off the top of the sachet, stood under the shower, and then poured some of the shampoo into the palms of my hands.  It didn't lather that much so I added more water to my hair, and then got a good lather. I allowed it to stay on for a short while, and then rinsed it off.  I then used conditioner to really bring my hair back. My hair felt clean, fresh, and silky. Next I combed my hair, put gel in it, blow-dried it, used the curling iron, teased it, and then into a French Twist.  My hair felt as if it had more volume to it.  I know that when you rinse your hair, you are removing some of the body that the shampoo puts in, but I feel that Aveeno have made a product that improves the hair.   Effectiveness Gives my hair more volume. Scent A very pleasant smell.

Susie-34668

New Port Richey, FL

**Aveeno Active Naturals NOURISH+VOLUMIZE** is one of a new collection -- the first hair products from **Aveeno** after the building of this brand's reputation for skin care over a 60-year period. **NOURISH+VOLUMIZE** is advertised as nourishing damaged hair back to life in just 3 washes. I needed only two washes to know it wouldn't work for me. My sample included **NOURISH AND VOLUMIZE SHAMPOO and CONDITIONER**. I have fine hair that goes flat and oily with conditioners of any sort, so I skipped the the conditioner packet. A coated feeling as I rinsed and a repulsive fruit smell dominated my washings. One or both may be attributed to one or both of the *Nourishing Wheat Complex and Blue Lotus Flower* ingredients mentioned on the front of the package. On the other hand, *Nymphaea Coerulea Flower Extract* or *Mauritia Flexuosa Fruit Oil * may have contributed to my discontent. Sometimes, it seems to me, advertising hype is followed by a fall. It certainly didn't enhance the efficiency of this product, in my opinion.

TunefulGal

Los Angeles, CA

I first tried Aveeno products a few years ago and quickly fell in love with their lotions and facial mosturizers. I am still a big fan. I then, later, began to explore their haircare lines. Mainly, their Aveeno Nourish and Volumize Shampoo. The first time I used it, I was pleased, more with the shampoo itself, rather than the resulting hair that it created. I used it for a number of weeks and finally stopped using it, because it just wasn't working with my hair type. I have a very fine hair, which often needs a little lift, and the Aveeno shampoo was just not doing the trick. I was trying it during the wintertime, so I don't know if perhaps the atmosphere had something to do with the results. I may try again during the spring or summer months and see if the results are different. The shampoo smells wonderful, lathers great, and rinses clean. I just don't care for the residue it leaves on my hair that weighs it down in the long run.

rzarabeth

Wheeling, WV

**Aveeno Nourish + Volumize Shampoo** is a great budget shampoo. I tend to lean towards expensive hair products, but every once in a while I like to save money by mixing in some cheaper hair products. This Aveeno Shampoo is a cheaper product that is gentle on the hair and scalp. I took this product with me on vacation because the bottle was the perfect size to last me a couple of weeks. This product adds a lot of shine and softness to my hair. It didn't really add any volume to my thick fine hair, but it does add a lot of shine and my hair feels silky after washing it. I definitely cannot use this product every day as it ends up weighing my hair down too much, and can make my hair feel greasy. I really like Aveeno products because they work great for sensitive skin. If you are looking for a cheaper product to use on your hair, then try Aveeno hair products. If you have sensitive skin, then Aveeno products will work well for you.

angel2266

Vista, CA

I love, love, love, love this shampoo!!! It seems as though I really cannot find a single Aveeno product I dont like. The only thing I am not a fan of with Aveeno is the size of the bottles of the products for the amount that you pay for the product. The smell is great, and it does what it says. I noticed a difference in the volume of my hair. I also can tell that my hair is a lot softer and silkier now. I had used the Aveeno Nourish + Moisture Shampoo in the past thinking that my hair was dry and needed the added moisture, but that just made my hair very oily and greasy and made it almost flat on my head. I then saw the Aveeno Nourish + Volumize Shampoo and decided to try it. I am glad I did. The smell is very light and feminine. I am not a fan of the bottle as its very smooth and does not really give you much of an area to grip and it has slipped out of my hands a couple of times and can sometimes be hard to squeeze.****

CassyGerling

Saint Louis, MO

I bought this shampoo because I had a coupon and it was part of a rebate offer. I got it along with the matching conditioner. The shampoo is just okay. I don't think I will buy it again. The only really positive thing I will say about it is that it smells good. I always appreciate a nice smelling shampoo. It makes a shower a little nicer in the morning. I was actually surprised by this product because I usually really like Aveeno products. The Nourish+Volumize shampoo doesn't suds up very well. I feel like my hair isn't really that clean afterwards. I really like a shampoo that gets really foamy, it feels more clean to me. The shampoo without a coupon is a little pricey for drug store shampoo as well. I definitely wouldn't buy it if it wasn't on sale. I really feel like they might be better off only making lotion since they do that so well. I think this shampoo is average, nothing special.

vjsweeley

San Jose, CA

I have been using aveeno skin care for a long time.  I really discovered their shampoo line and love it.  Aveeno is a brand I trust and love.  This shampoo has wheat in which is great because it is earth friendly and we use it in our lives everyday.  If it is safe to eat, then it's ok in our hair.  I have tried other volumizing shampoos and none have worked as well as this.  M hair is so full after using this and I need to because i have soft hair.  It makes it nice and thick.  It lasts for 2-3 days ad then I wash it again.  It has staying power whereas most volumize and then your hair is limp the next day.  It smells very good too.  The smell even lasts another day.  I think everyone should try this shampoo.  Ithink they would love i as much as i do.  Plus the price is so much more affordable than shampoos you would pay in a beauty shop and aveeno puts out coupons all the time.  It's a great bargain.

ashleylou11

Russellville, KY

I was given a bottle of Aveeno Nourish + Volumize shampoo to try.  I have very fine, thin hair.  I started using the shampoo daily and really didn't think much about it.  About four weeks later I went to get my hair cut.  The first thing my stylist said to me was that my hair seemed thicker!  I was shocked,  I asked her if it could be the shampoo that I had been using.  She asked me what was in it and I told her that it had Lotus flower in it.  She said that she has heard that that is a great ingredient for thickening hair.  I was thrilled.  I love the fact that I can get great results from a hair care product that you can purchase at a drug store or grocery store.  It delivers great results at a very affordable price.  It also has a great scent to it.  Not overpowering, but clean and natural smelling.  I would totally reccomend this product to any one with fine, thin or limp hair.  It really does make your hair thicker.

katyshops

Acworth, GA