I was looking for an alternative to my expensive salon brand that I had been buying for years. I love the Aveeno lotion so thought this was a logical choice. I have color treated and highlighted hair. I do bleach it at times and it can get very dry and brittle. My expensive salon shampoo works good but I was trying to save money. I used this product for about a month along with the conditioner and found that my hair was dull and actually getting drier and drier. I was sitting on the couch one day playing with my hair and noticed I had a ton of split ends that were just breaking off. I never had this problem with my other shampoo and conditioner. I went and got a hair cut but my hair was still dry when I was using this shampoo. I switched back to my expensive brand my hair quickly bounced back. The product just did not perform well on my hair. The smell was just ok. I am not a fan of heavy fragrances but this product just smelled different. Whatever was in it was strong and I kept smelling it all day. I personally did not like it that much.