When my son was born I received a lot of Johnson's baby products. I felt they were ok, but was looking for something a little better. I began using Aveeno products myself and saw that they had a baby line so I bought some for my son. I think the shampoo has a really nice lather and you don't have to use a whole lot to get a lather. I felt that I was having to use a lot more shampoo with other products. It was also very gentle and had a light scent to it, not overbearing at all. When my twin girls were born, I continued using the Aveeno products. They are now three and half years old. The only complaint I would have is now that their hair is longer it's not working quite as well. I feel like I need to have some type of conditioner as well. It gets tangled at times and I have to use a separate product to smooth out their hair. Overall I think it's a great and safe product for babies and I only buy Aveeno for my friends and families babies.