I like this body wash purely because of the smell. I think Aveeno makes really great products for moisturizing skin however, there smells just don't last. I would say for the price of the products, I was expecting something a little more along the lines of what Bath & Body Works would sell. I have tough skin, so I don't worry about skin irritation with products, but this soap does lather very nicely. Overall, I would continue buying it because it's more convienant to purchase it at the grocery store than it is to go to some specialty soap store.